ZoomInfo vs Sales Navigator vs Wiza: Which Should You Choose?

Popular sales prospecting tools like ZoomInfo and Sales Navigator offer a wide range of features for sales professionals wanting to find potential leads. However, these tools come with a steep learning curve and a price tag that may not fit every budget.

This is where Wiza comes in. Wiza is an affordable and user-friendly alternative which, combined with a free LinkedIn account (and optionally a LinkedIn Sales Navigator or Recruiter/Recruiter Lite account), can streamline your sales prospecting efforts. Wiza’s pricing is straightforward and transparent, with plans starting as low as $30/month/user.

This article will help you compare three sales intelligence solutions—Zoominfo, Sales Navigator, and Wiza—to decide which is the best fit for your needs. We’ll first introduce Wiza, our solution, and then compare its performance against Zoominfo and Sales Navigator.

Click on the links if you prefer to skip directly to our overviews of ZoomInfo or Sales Navigator.

A quick comparison of Zoominfo, Sales Navigator, and Wiza

Feature	ZoomInfo	Sales Navigator	Wiza
Ease of use	⭐⭐⭐ Beginners may find it difficult to navigate	⭐⭐⭐ The user interface may have a steep learning curve	⭐⭐⭐⭐⭐ Wiza’s simple layout enables users to get started quickly
Integrations	⭐⭐⭐⭐⭐  More integrations than both Sales Navigator and Wiza	⭐⭐⭐⭐⭐ Unique integrations like SAP Sales Cloud and Oracle CX Sales	⭐⭐⭐⭐ Fewer integrations than both Sales Navigator and ZoomInfo
Pricing and scalability	⭐⭐⭐ Custom pricing and no monthly payment option	⭐⭐⭐⭐  Paid plans start at $79/month	⭐⭐⭐⭐⭐  Paid plans start from $30/month/user for 75 email credit
Free plan	⭐⭐⭐ No free plan	⭐⭐⭐ No free plan	⭐⭐⭐⭐⭐ Free plan that comes with 20 email credits and 5 phone credits. Start using your free credits now

ZoomIinfo, Sales Navigator, and Wiza are all reliable sales prospecting solutions which fit a variety of use cases.

While Zoominfo and Sales Navigator provide more integrations than Wiza, they require a significant learning curve to utilize the full range of features., Wiza on the other hand, boasts a user-friendly interface, making it effortless to get started with the platform.

To use Wiza, you need a LinkedIn account. If you have a regular LinkedIn account, you can access contact information by visiting each profile one by one. If you are on either the LinkedIn Sales Navigator or Recruiter plan, Wiza allows you to find and download contact info in bulk.

Unlike ZoomInfo and Sales Navigator, Wiza offers a free plan that allows you to test the features at absolutely no cost. With Wiza’s free plan, you get 20 free email credits as well as 5 free phone credits.

Register for free now to experience for yourself how Wiza can quickly scale up your sales prospecting efforts with no upfront investment.

Wiza overview

Wiza is a sales data extraction tool that creates prospect lists and exports leads from LinkedIn with highly accurate contact data.

Wiza enables you to export up to 2,500 leads in LinkedIn Sales Navigator or 1,000 leads in each LinkedIn Recruiter search query—a feature that makes it stand out from its competitors. With other LinkedIn accounts, contact data can only be extracted one-by-one.

Plus, with its built-in, real-time email verification, Wiza takes the guesswork out of prospecting. You can be confident that your list contains only accurate contacts, and with Wiza’s accurate mobile numbers and direct dials, you can reach out to your prospects more efficiently than ever before.

Core features

• LinkedIn prospecting: Wiza offers a simple solution for lead generation by allowing you to convert any LinkedIn search into a clean and accurate prospect list, complete with valid contact information. Wiza achieves this by tapping into LinkedIn’s real-time data, ensuring you’re working with the most up-to-date information.
• Bulk scraping: In combination with Sales Navigator, Wiza can extract up to 2,500 leads and up to 1,000 leads in LinkedIn Recruiter—in a single search—making it a significant time-saver for sales teams. It uses AI-powered technology to clean up the LinkedIn data it extracts, removing prefixes and suffixes. Also, Wiza’s automatic deduplication feature ensures that you don’t end up with multiple entries for the same person, which helps keep your lead data organized and accurate.
• Email verification: Wiza’s email verification feature utilizes a sophisticated algorithm to verify the validity of an email address. The algorithm checks the the email address’s domain to determine whether it’s real and can identify temporary, disposable, and questionable emails. Wiza’s accurate addresses ensure emails are delivered to the right people, resulting in higher open and click-through rates and, ultimately, more conversions and revenue.
• Integrations: Wiza offers seamless integration with popular CRM systems like Hubspot, Salesforce, and Pipedrive, as well as sales automation platforms such as Outreach and Salesloft. This means you can easily transfer data between Wiza and your preferred platform, allowing you to focus on engaging with your leads rather than spending valuable sales time managing data.
• Chrome extension: By syncing with LinkedIn, Wiza’s Chrome extension automatically retrieves contact information for the profiles you visit. This feature is powered by advanced algorithms and data validation tools to ensure accuracy of the information provided. Compared to Zoominfo, Wiza’s Chrome extension is considered to be faster in extracting data. You can download the extension here. 

Wiza pricing

Wiza offers three pricing tiers, starting from $30/user/month (monthly plan). You can view the full pricing breakdown here.

How Wiza stands out

• User-friendly interface: Wiza’s user-friendly interface is one of its core strengths, as it makes the platform accessible to users with varying levels of technical expertise.
• Accurate data: Wiza guarantees an average data accuracy rate of 97%, which is significantly higher than many other lead generation tools in the market, including Zoominfo.
• Automated email verification: Wiza automates the process of verifying email addresses found on LinkedIn, saving users time and ensuring that their emails reach their intended recipients.
• Pricing and scalability: Wiza offers flexible pricing plans designed to fit the needs of different types of businesses, whether they are just starting out or already established. Plus, Wiza’s pricing model is scalable, which means that you can upgrade your plan later as your needs grow.

Areas for Improvement in Wiza

• Integrations: While Wiza integrates with popular sales and marketing tools, its integrations are limited compared to Zoominfo, which may require users to switch between multiple platforms to manage their workflows.

Zoominfo overview

Zoominfo consists of four key product pillars that work in synergy to offer organizations valuable insights into their markets, emerging opportunities, and competition. Its product pillars are as follows:

1. Marketing OS
2. Sales OS
3. Operations OS
4. Talent OS

Core features

• Lead enrichment: With easy-to-configure enrichment workflows, users can add to their existing data at a frequency of their choice. This allows sales reps to keep their database fully up-to-date at all times.
• Data management: Zoominfo’s data management feature simplifies the task of keeping data error-free. Users can fix inconsistencies in their data and transform records into a format that is easy to work with. 
• Sales automation: Create multi-channel prospecting campaigns called Salesflows, a way of reaching out to potential customers using different methods, such as automated emails, phone calls, and social media connections. It’s a strategy that adapts to the needs of your business and responds to signals from the market to improve your chances of winning new customers.

Zoominfo pricing

Zoominfo’s pricing isn’t publicly available, as it’s customized based on each customer’s specific needs. This suggests that Zoominfo is better suited exclusively as an enterprise solution. Although Zoominfo does offer a free trial.

How Zoominfo stands out

• Real-time alerts: Zoominfo’s real-time alerts notify users when there are changes to a company or contact’s information, allowing teams to stay up-to-date on the latest developments.
• Advanced search capabilities: Zoominfo’s advanced search capabilities allow users to filter their searches based on various criteria, including job title, location, industry, company size, and more.
• Account-based marketing (ABM): Zoominfo’s ABM capabilities help teams to target specific accounts and personalize their outreach.

Areas for Improvement in Zoominfo

• Incomplete or outdated information: While Zoominfo’s data is regularly updated, there may still be instances where the information is incomplete or outdated, particularly for smaller businesses or contacts.
• Steep learning curve: Because Zoominfo has many features and capabilities, users on TrustRadius reported there might be a steep learning curve to using it effectively.

Sales Navigator overview

LinkedIn Sales Navigator is a sales prospecting tool that helps sales professionals find and connect with potential customers and leads directly on LinkedIn. It provides advanced search and filter options, lead recommendations, real-time insights, and personalized recommendations to help sales teams reach their targets more efficiently.

In short, while Sales Navigator is focused on leveraging LinkedIn’s social network for prospecting, Wiza automates the process of finding contact details from Linkedin, and Zoominfo provides a database of company and contact information sourced from across the web.

Core features

• Account details page: The Account Page on LinkedIn Sales Navigator helps users gain a thorough understanding of an account by providing up-to-date trends and insights, all in one place. This page assists in prioritizing leads/contacts and evaluating an account’s status as either a potential opportunity, healthy or at risk.
• Lead recommendations: LinkedIn Sales Navigator offers a Lead Recommendation feature that suggests potential leads based on your previously saved leads and buyer persona. This feature helps users build a high-quality pipeline with minimal effort.
• Advanced search: Its search feature offers more than 20 search filters, which allow users to refine their searches based on various criteria, such as job title, company size, industry, location, and more.

Sales Navigator pricing

Linkedin Sales Navigator offers three pricing plans, starting from $79/month.

How Sales Navigator stands out 

• Alerts and notifications: Keep track of updates on your saved leads and accounts. Here are some of the alerts available: account news, lead career change, buyer interest, key decision-makers, and suggested leads.
• TeamLink: Use your team’s network to find the best path to a lead. TeamLink shows you Sales Navigator license holders connected to the lead as 1st-degree connections on your team account, even if you’re not connected to them directly. This way, you can easily identify who can help you connect with potential leads and make a warm introduction.
• Integrations: LinkedIn Sales Navigator has unique integrations with different platforms and CRMs, including SAP Sales Cloud, Sugar CRM, and Oracle CX Sales. Neither ZoomInfo nor Wiza supports these integrations.

Areas for improvement in Sales Navigator

• Pricing: Sales Navigator is a premium LinkedIn feature that comes with a relatively high cost. This can make it inaccessible to many small businesses, startups, and individuals.
• Steep learning curve: The platform has a relatively steep learning curve, especially for those unfamiliar with LinkedIn’s user interface. It can take some time to get used to all the features and functionalities available on the platform.
• Technical glitches: Sales Navigator can experience technical glitches from time to time, which can be frustrating for users who actively rely on it for their sales efforts.
• Export: The only way to export leads from Sales Navigator is to install a Chrome extension like Wiza. Otherwise, leads need to be extracted manually and organized in a spreadsheet or similar.

ZoomInfo vs Sales Navigator vs Wiza: Lead generation and prospecting

Zoominfo:

• Offers a comprehensive database of B2B contacts and companies
• Allows users to search for prospects using various filters, such as job title, industry, location, and company size
• Offers real-time alerts and notifications for new prospects and account updates

Sales Navigator:

• Allows users to search for prospects based on various filters, such as job title, company size, industry, and location
• Provides recommendations for leads and accounts based on user activity and preferences
• Provides access to TeamLink, a feature that shows connections and shared networks between users and prospects
• Allows users to save leads and accounts and receive updates and notifications on changes or updates
• No option to export lead information from Sales Navigator into a CSV file. Requires an extension, like Wiza, to export leads.

Wiza:

• Offers a simple and intuitive interface to search and find leads and prospects
• Offers a Chrome extension to find prospects directly from LinkedIn with ease
• Extracts up to 2,500 leads in a single search in combination with Sales Navigator
• Uses AI-powered technology to clean up extracted data
• Removes prefixes and suffixes for better lead tracking
• Automatic deduplication feature to avoid multiple entries for the same person

Verdict: Obviously, each tool has its own unique features and capabilities. Yet, Wiza stands out because of its simple interface and Chrome extension for easy prospecting from LinkedIn. Additionally, Wiza, alongside a LinkedIn Sales Navigator or Recruiter account,  allows users to extract up to 2,500 leads in a single search, making it a great option for large-scale lead generation.

ZoomInfo vs Sales Navigator vs Wiza: Pricing and scalability

Zoominfo:

• Custom pricing, suitable for enterprises
• No free plan available
• No monthly payment option provided

Sales Navigator:

• Starting price of $79/month
• No free plan available

Wiza:

• Free plan available
• Starting price of $30/month/user, followed by $50/month and $100/month plans
• Most affordable tool of the three
• Scalable pricing plans that cater to different business needs
• To access Wiza’s fullest range of features, including bulk exports, you also need to pay for a LinkedIn premium Sales Navigator or Recruiter license.

Verdict: The choice of the best tool ultimately depends on the specific needs and budget of the user. However, it’s worth noting that to access Wiza’s best features, you need to first pay for a LinkedIn premium plan, either Sales Navigator or Recruiter.

On the other hand, Wiza does have an advantage over Sales Navigator in that it allows users to export lead information, a feature that is not available on Sales Navigator. When it comes to pricing, Wiza appears to be the most affordable and scalable tool of the three, offering a free plan and affordable monthly and yearly plans

ZoomInfo vs Sales Navigator vs Wiza: Which should you choose?

Each of these sales prospecting tools—ZoomInfo, Sales Navigator, and Wiza—brings its own strengths to the table.

We conducted a detailed analysis of ZoomInfo, Sales Navigator, and Wiza. Our evaluation includes a comparison of each platform’s features and objective scoring of their performance across multiple categories.

Wiza: Your go-to solution for high-quality, real-time LinkedIn leads

With the ability to extract up to 2,500 leads in one go and AI-powered data cleaning, Wiza ensures your extracted LinkedIn contact data is highly accurate and up-to-date. Also, Wiza’s built-in prospect and company enrichment features provide a complete picture of every prospect you contact. With email verification, CRM integrations, and the Chrome extension, Wiza streamlines your sales prospecting process and saves you valuable time.

Create a free account now and get 20 free emails and 5 free phone credits.