Apollo vs Lusha vs Wiza: Which is Best in 2023?

Prospecting is hard work, but the right platform can simplify your efforts so you can get better results in less time. Solutions like Apollo, Lusha, and Wiza are great places to start, but each one has something slightly different to offer. 

Let’s dive into how they’re similar, how they’re different, and what you should know before making your decision.

Apollo vs Lusha vs Wiza at a glance

Short on time? Here’s a quick reference guide for each platform’s performance:

Feature	Apollo	Lusha	Wiza
Lead generation and prospecting	⭐⭐⭐⭐ Comprehensive prospect data	⭐⭐⭐⭐ Solid platform	⭐⭐⭐⭐⭐ 99% accurate lead contact information
Ease of Use	⭐⭐⭐⭐ Straightforward to use	⭐⭐⭐⭐ Simple interface, no startup time	⭐⭐⭐⭐⭐ Very easy to start using right now
Additional Features	⭐⭐⭐⭐⭐ Complete solution with outreach and other built-in features	⭐⭐⭐ Lead contact info finder	⭐⭐⭐⭐ Scraping and prospecting exclusively, done well
Database	⭐⭐⭐⭐ Highly detailed data	⭐⭐⭐⭐ Some users have reported occasional inaccuracies	⭐⭐⭐⭐⭐ Ethically sourced data verified in real-time
Native Integrations	⭐⭐⭐⭐ Certain integrations available	⭐⭐⭐ Issues with SalesForce, can’t export Sales Nav lists	⭐⭐⭐⭐ More integrations to come
Pricing and Value	⭐⭐⭐⭐ Well-priced	⭐⭐⭐⭐ Priced appropriately, though some users took issue with price	⭐⭐⭐⭐⭐ Best value for quality on the market
Data Accuracy	⭐⭐⭐ Potentially inaccurate data	⭐⭐⭐ Lacking or bad phone numbers, generally	⭐⭐⭐⭐⭐ Best data accuracy on the market

Wiza overview

Wiza is a sales prospecting and acceleration platform that helps businesses connect with the right audience, faster and easier. With a simple Chrome extension, Wiza turns LinkedIn searches into prospect lists with valid contact emails and phone numbers. Wiza is trusted by the sales, marketing, and hiring teams of 30,000+ businesses—including industry leaders like Slack, Microsoft, and Salesforce.

Wiza is different from other prospecting platforms in a few key ways. Wiza uses a proprietary algorithm to find and verify contact information, which means that you can be confident that the data you’re getting is accurate and up-to-date. Wiza integrates with several major CRM systems, so you can easily add your new leads to your pipeline. And Wiza offers a variety of features to help you personalize your outreach, including the ability to add custom notes, attachments, and links to your emails.

Wiza core features

1. Contact info built around high-quality data

Wiza uses a proprietary algorithm to find and verify contact information to ensure that the contact information Wiza provides is accurate and up-to-date. Since all of Wiza’s data is ethically sourced and verified in real-time, it’s the most high-quality data available on the market. This differentiates it from other platforms that aren’t able to deliver on their accuracy claims. If the information is bad, it’s worth nothing to you, and may have even result in wasted time on your part.

Using Wiza to build your target lead lists from LinkedIn is as simple as signing up for your free account, downloading the Wiza Chrome Extension, and navigating to a LinkedIn profile. Once there, just open up the Wiza sidebar and click the reveal button. 

You also have the option to use the overlay that you’ll now see directly in the LinkedIn profile, which will give you the option to find email or to find email and phone. Just like that, you’ll have your lead’s contact info, which is verified in real-time. 

2. List building

List building is easy with Wiza. All you need to do is navigate to the “Lists” tab to create or edit your lists based on how you segment your leads. You can also import a CSV or connect directly to several CRM systems (more on that below). Here’s how easy it is:

1. Go to the Wiza website and log in to your account.
2. Click on the “Lists” tab.
3. Click on the “Create List” button.
4. Enter a name for your list.
5. Select the criteria you want to use to find leads.
6. Click on the “Search” button.
7. Wiza will find leads that match your criteria.
8. Select the leads you want to add to your list.
9. Click on the “Add to List” button.
10. Your list will be created.

3. Sync your list with your CRM

At this time, Wiza has native integrations with:

• Pipedrive
• Zapier
• Zoho
• Salesforce
• HubSpot
• Outreach
• Salesloft

But just because your platform isn’t listed doesn’t mean that you won’t be able to connect with Wiza’s Zapier integration for an easy way to bridge the gap.

Wiza pricing

In some cases, you have platforms with high-quality, comprehensive datasets but they come at a high-tiered price that rules out small-to-medium-sized businesses. This is not the case with Wiza and you can get started with a free account today (just sign up with your email) and you’ll get 20 free email credits and 5 free phone numbers just for registering.

Otherwise, Wiza offers three affordable pricing plans (although if you’re looking for higher volume, you can contact sales to get a customized quote):

• Micro – great for occasional prospecting
  • $30/ user/ month
  • 75 email credits ($0.15 per extra)
  • Risky emails always free
  • $0.35 per phone credit
  • Credits rollover
  • CRM integration
• Pro – for growing sales teams
  • $50/ user/ month
  • 250 email credits ($0.15 per extra)
  • Risky emails always free
  • $0.35 per phone credit
  • Credits rollover
  • CRM integration
  • Free scraping mode
  • Team analytics
• Growth – perfect for fast growth
  • $100/ user/ month 
  • 750 email credits ($0.15 per extra)
  • Risky emails always free
  • $0.35 per phone credit
  • Credits rollover
  • CRM integration
  • Free scraping mode
  • Team analytics
  • Queue unlimited jobs

Positives of Wiza

1. Wiza’s data is the best on the market

Wiza’s comprehensive dataset is only derived from ethical sources, which is an especially important detail as regulations around data security and privacy are becoming increasingly stringent. Some solutions only update their database on a weekly basis but every data point from Wiza is verified in real time. 

There is nothing more important when prospecting than working with the right data so you can actually build your business. So, Wiza’s high-quality data is its most important differentiator.

2. Wiza is transparent and easy to use

And likewise, there are other solutions that have reputations for having premium data sets, but the setbacks are they’re overwhelming to learn and very pricey. Wiza is different. In fact, one of the key features that users point out is how intuitive and straightforward Wiza’s interface is. Plus, step-by-step instructions are included to help you navigate through the platform to use it to the fullest without having to sit through several training sessions.

What could be improved?

1. LinkedIn only

While some platforms allow you to pull leads from other databases, Wiza is limited to LinkedIn. That being said, LinkedIn is the largest professional social network and consistently the most accurate source of employment information.

2. Native integrations are limited

Currently, Wiza is compatible with Salesforce, PipeDrive, HubSpot, and OutReach, but several integrations are in the works to be released at a later date. For those who don’t have a CRM that can integrate with Wiza, there is an option to use Zapier to create one for an additional cost.

Apollo overview

Apollo is a prospecting platform that helps you find lead contact info with the added bonus of several additional features built-in, such as engagement and other sales funnel activities. 

Apollo’s database consists of over 265 million contacts and 39 million companies, which you can leverage to build your prospect list, enrich existing lists, or create automated, targeted campaigns directly in the platform.

Core features

1. Find prospect contact info

Apollo is a great resource for easily finding contact info so you can build your list of highly targeted leads. The platform makes it easy to search right from within its database, giving you a wide range of filters you can use to drill down and reach very specific contacts. You can filter by a variety of criteria including:

• Company size
• Industry
• Location
• Job title
• Company revenue
• Website traffic
• Social media engagement
• Employee count
• Technology stack
• Patents
• Funding
• Press mentions

Plus, you can import your own leads, track your progress, and get valuable insights into your prospects.

2. Engage and automate

Apollo offers more than just prospecting or list-building functionality, as it also has email sequencing, call tracking, activity tracking, and reporting features.

With Apollo, you can automate a series of emails to send out to prospects over time. Call tracking allows you to track the results of your phone calls so you can measure the effectiveness of your outreach efforts and identify the best times to call your prospects. 

3. Chrome extension

Like Wiza, Apollo has a Chrome Extension that makes it easy to use Apollo and all of its features with just a few clicks, including list-building, automation, and integrations with Google Calendar and Gmail.

Apollo pricing

• Free
  • $0
  • Unlimited email credits
  • 60 mobile credits/ year
  • 120 export credits/ year
• Basic
  • $39/ user/ month (billed annually)
  • Unlimited email credits
  • 300 mobile credits/ year
  • 3000 export credits/ year
• Professional
  • $79/ user/ month (billed annually)
  • Unlimited email credits
  • 1200 mobile credits/ year
  • 12000 export credits/ year
• Organization
  • $79/ user/ month (billed annually, min. 5 users)
  • Unlimited email credits
  • 1500 mobile credits/ year
  • 24000 export credits/ year

Positives of Apollo

1. Engage prospects with Apollo

Apollo offers robust engagement features to optimize email outreach and automation processes. With it, you can create personalized email campaigns, schedule sends, and automate follow-up communication, simplifying the process of connecting with prospects and customers. 

The email automation feature is sophisticated, enabling you to define conditions based on recipient behaviors, like clicks and opens, which then triggers specific actions to maximize engagement. Additionally, through real-time analytics and tracking features, Apollo provides detailed insights on campaign performance, facilitating data-driven decisions to improve outreach strategies.

2. Solid analytics and reporting

Apollo’s analytics and reporting capabilities provide a comprehensive overview of sales and marketing performance. The platform provides real-time tracking and reporting on key metrics such as email open rates, click-through rates, and response rates, so you can gauge the effectiveness of your outreach efforts. 

Detailed lead and account level analytics help in identifying high-performing segments and refining target audiences. Plus, Apollo’s robust reporting allows you to easily export data for further analysis and integrate insights with other tools in your stack, fostering a data-driven approach to decision-making.

What could be improved?

1. Data accuracy

Despite its robust features, Apollo has been noted in some user reviews to have occasional issues with data accuracy. The platform relies on multiple sources to compile its data, which can sometimes lead to discrepancies or outdated information. This may affect the quality of leads and potentially impact outreach success rates. While Apollo continually works on improving its data accuracy and verification methods, it’s important for users to verify critical information independently to ensure optimal results.

2. Too many additional features

The other important point to consider is that, given its array of additional features, such as detailed analytics, CRM integrations, and advanced automation capabilities, Apollo may seem excessive to those who prefer simplicity over multifunctionality. This could lead to a steep learning curve for some users, potentially hindering efficient use of the platform. 

Lusha overview

Lusha is a B2B engagement platform that helps sales and marketing teams find, engage, and nurture the right prospects. The platform specializes in providing accurate contact and company data, allowing you to streamline your prospecting processes and enhance your lead generation efforts. 

Lusha’s users range from small businesses to large enterprises, and it caters to anyone looking to improve your sales and marketing outreach, including sales representatives, marketers, and recruiters.

What sets Lusha apart is its focus on data accuracy and simplicity. Unlike many data platforms that aggregate information from multiple sources, Lusha primarily collects data directly from the web, ensuring a high degree of accuracy. It presents a user-friendly interface and straightforward features, making it accessible and easy to use for professionals at all levels. Plus, Lusha offers seamless integration with popular CRM and email platforms, providing its users with flexible and efficient workflow solutions.

Lusha core features

1. Contact and company data

Lusha’s primary function is to provide accurate contact and company data. This includes direct phone numbers, email addresses, and detailed company information. By providing this data, Lusha allows you to find the right prospects quickly and efficiently, enhancing your lead generation efforts.

2. Browser extension

Lusha offers a powerful browser extension that allows you to access contact and company information directly from social media platforms like LinkedIn. This feature simplifies the prospecting process, providing immediate access to key data points without having to leave the prospect’s social media profile.

3. CRM integration

Lusha integrates seamlessly with various popular CRM systems such as Salesforce, HubSpot, and more. This allows you to sync the enriched contact and company data directly into your CRM, automating data entry and ensuring that prospecting efforts are more organized and efficient.

Lusha pricing

• Free
  • $0
  • 5 credits
• Pro
  • $29/ user/ month (billed annually)
  • 480 email credits
• Premium
  • $79/ user/ month (billed annually)
  • 960 credits
• Scale
  • Unlimited contacts
  • Contact sales

Positives of Lusha

1. Ease of use

When it comes to prospecting platforms, it’s important to find one that’s easy to use so that you can actually use it and prospect effectively. Lusha is noted by many users for how easy it is to sign up, install the extension, and get started with it, and that goes a long way when it comes to simplifying your prospecting.

2. Emails are generally good

Bounced emails not only waste your time but too many can lead to a negative impact on your domain’s reputation. Lusha users have generally been happy with Lusha’s email addresses, which have been pretty accurate for their needs.

What could be improved?

1. Bad or missing phone numbers

Lusha is a solid, all-around platform but a number of users have commented on either the lack of phone numbers or that the numbers provided are bad. For prospecting teams who put a high priority on phone dials, this might be a big setback for you, and other platforms might be a smarter choice.

2. Integration troubles

Users have pointed out some specific integration issues. For example, there is no ability to export LinkedIn Sales Navigator lists (Wiza gives you the option to export up to 2500 leads with Sales Navigator). Users have also noted issues they’ve had with what should have been simple integrations with platforms like SalesForce. 

Apollo vs Lusha vs Wiza: Database accuracy and quality

Data is everything, so let’s compare these platforms side-by-side when it comes to their data.

Lusha ranks lowest in this category because, although users are generally happy with the email addresses provided, the phone numbers are either nonexistent or prove to be bad phone numbers. This is a big issue for teams relying on building their business via phone calls.

Apollo generally ranks higher in this category, though users report that the accuracy of the data can sometimes fall below where they set the bar for the price. 

Wiza, on the other hand, is well regarded for highly accurate data and that’s because not only is it ethically sourced, but it’s also verified in real-time. This is why Wiza is able to consistently deliver some of the highest data accuracy on the market.

Apollo vs Lusha vs Wiza: Pricing and value

Lusha, while a great tool in many respects, ranks lowest due to the limitations on email credits and some criticisms about phone number quality. While the tool provides a wealth of accurate data, the capped email credits and occasionally less reliable phone numbers can detract from its overall value. 

Apollo does better than Lusha in this category thanks to its unlimited email credits available in certain plans, especially if your goal is sending a high volume of emails. This combined with pretty good data accuracy cements its place squarely in the middle on value and pricing.

Wiza’s value shines here with its combination of affordable pricing and high-quality data. In a field where data is the key ingredient for successful prospecting, Wiza’s accuracy is a strong selling point. If you’re seeking a balance of affordability and data reliability, Wiza hits the sweet spot.

Apollo vs Lusha vs Wiza: Which should you choose?

For a quick overview of all of the above discussion points, here’s a quick reference guide for each platform’s performance per category.

Feature	Apollo	Lusha	Wiza
Lead generation and prospecting	3.9	3.9	4.8
Ease of Use	4.1	4.2	4.9
Additional Features	4.5	3.4	3.9
Database	3.7	4.1	4.8
Native Integrations	4.2	3.6	3.9
Pricing and Value	4.1	4.3	4.5
Data Accuracy	3.6	3.5	4.9
Score	4.0	3.9	4.5

Choose Wiza to get the best data on the market for the best price 

Wiza is ideal for beginner and veteran prospectors alike, and its ease of accessibility is one of the many things that users say stands out about it. If the most important thing about choosing the right platform is that it’s accessible and has the best data on the market for an affordable price, Wiza should be the choice for you. After all, the most important thing when reaching out to potential prospects is to utilize the right information, or else you’re wasting your time.

In fact, if you create your free account now, you’ll get 20 email credits and 5 phone credits for free.