{"id":1834,"date":"2023-07-13T09:00:00","date_gmt":"2023-07-13T09:00:00","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=1834"},"modified":"2025-09-22T12:18:08","modified_gmt":"2025-09-22T12:18:08","slug":"cold-outreach-how-to-get-a-prospects-attention","status":"publish","type":"post","link":"https:\/\/next.wiza.co\/blog\/cold-outreach-how-to-get-a-prospects-attention\/","title":{"rendered":"Cold outreach: How to get a prospect\u2019s attention"},"content":{"rendered":"\n<p>The average person receives <a href=\"https:\/\/thesmallbusinessblog.net\/how-many-emails-does-the-average-person-receive-per-day\/\">more than 100 emails<\/a> every day. Clearly, your prospects\u2019 inboxes are busy places. That might be why <a href=\"https:\/\/www.nutshell.com\/blog\/how-many-sales-emails-should-you-send\">they only open 24% of the cold outreach emails they receive<\/a>.<\/p>\n\n\n\n<p>If you want your email to be part of that 24%, you need to make sure you\u2019re sending messages designed to capture and keep your prospect\u2019s attention. This guide will help you cut through the chatter and make your prospects sit up and take notice.<\/p>\n\n\n\n<h2><strong>Adjust your \u201cfrom\u201d line before sending a cold email<\/strong><\/h2>\n\n\n\n<p>Most of us set up our email and never think about the \u201cfrom\u201d line again. It can have a big impact on your prospects, though. Are you going to open an email from some random guy called \u201cBrad\u201d? You\u2019d probably be more inclined to open an email from \u201cBrad P., Director of Sales at YourCompany.\u201d<\/p>\n\n\n\n<p>Your prospects don\u2019t know who you are. Your \u201cfrom\u201d line can be a great way to introduce yourself.<\/p>\n\n\n\n<h2><strong>Craft a great subject line<\/strong><\/h2>\n\n\n\n<p>More important than your \u201cfrom\u201d line, though, is the subject line. Just how important is a good subject line?<\/p>\n\n\n\n<p>Well, almost 50% of people say they <a href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/\">decide to open an email based on the subject line<\/a> alone. Of course they\u2019re going to click on the ones that seem more intriguing.<\/p>\n\n\n\n<h3>What makes a great subject line?<\/h3>\n\n\n\n<p>There are some concrete facts that can help you <a href=\"https:\/\/wiza.co\/blog\/20-subject-lines\/\">improve your subject lines<\/a>.<\/p>\n\n\n\n<ul><li>The most successful subject lines are 1 word<\/li><li>3-4 words is another \u201csweet spot\u201d<\/li><li>Including the recipient\u2019s name increases the open rate<\/li><\/ul>\n\n\n\n<p>Having a short subject line won\u2019t make it stand out, though. What do the best subject lines have in common?<\/p>\n\n\n\n<ul><li>They ask a question<\/li><li>They propose a solution<\/li><li>They pique interest<\/li><\/ul>\n\n\n\n<p>A subject line like \u201cHave you thought about X\u201d or \u201cI have an idea on improving Y\u201d is more likely to get the prospect to take notice.<\/p>\n\n\n\n<h2><strong>Take the time to personalize<\/strong><\/h2>\n\n\n\n<p>In cold outreach, personalization is king:<\/p>\n\n\n\n<ul><li>72% of people say they <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/\">only engage with personalized emails<\/a><\/li><li>Personalization improves click-through-rates by 14%&nbsp;<\/li><li>It also <a href=\"https:\/\/medium.com\/@bloominari\/13-best-ways-to-personalize-your-email-marketing-to-increase-open-and-click-rate-33b0f3e4ad11\">boosts conversions<\/a> by 10%&nbsp;<\/li><\/ul>\n\n\n\n<p>Your prospects receive lots of generic emails from sales reps like you. By personalizing, you show an understanding of the prospect and their needs.<\/p>\n\n\n\n<p>A personalized subject line can get a prospect to open the email. A message that talks about their specific pain points can help you keep their attention.<\/p>\n\n\n\n<h2><strong>Focus on the prospect, not your pitch<\/strong><\/h2>\n\n\n\n<p>Many sales reps make the mistake of focusing on themselves or their company.<\/p>\n\n\n\n<p>Cold outreach is not the place for your pitch. The prospect doesn\u2019t know who you are. Chances are they\u2019ve never heard of your company or the product.<\/p>\n\n\n\n<p>Your goal is to make them care about what you do by showing them what it can do for them. Identify a pain point and show them how you can solve it. Focus on the benefits of what you\u2019re selling.<\/p>\n\n\n\n<h2><strong>Cold outreach should be short and sweet<\/strong><\/h2>\n\n\n\n<p>According to research, you have <a href=\"https:\/\/www.digitalinformationworld.com\/2023\/01\/people-spend-33-less-time-reading.html\">about 10 seconds<\/a> to get your message across to your prospect. Remember: they\u2019re busy, and they don\u2019t know you. Why should they give you any of their time?<\/p>\n\n\n\n<p>Keeping your message short is crucial here. It shows respect for your prospect\u2019s time. It also helps you deliver what you need to say before their attention span runs out.<\/p>\n\n\n\n<p>A great way to think about this is how you\u2019d introduce yourself at a party or conference. Most introductions are to the point. Nobody asks for your life history. Your prospects don\u2019t want it in their inbox either.<\/p>\n\n\n\n<h2><strong>Include a call to action<\/strong><\/h2>\n\n\n\n<p>By this point, if you\u2019ve played your cards right, your prospect is intrigued. They want to know more about your product or service.<\/p>\n\n\n\n<p>The CTA gives them direction. What can they do right now? Maybe they can read case studies to discover how your product helped similar clients. Maybe they can book a 15-minute call or <a href=\"https:\/\/calendly.com\/wiza-demo\/wiza-demo\">watch a demo video<\/a>.<\/p>\n\n\n\n<h3>Keep the ask small<\/h3>\n\n\n\n<p>It\u2019s tempting to shoot for the stars in a cold email. The reality is that too big of an ask can make you seem demanding.<\/p>\n\n\n\n<p>Think about it. Someone you don\u2019t know has landed in your inbox to tell you how great their product is. Now they want a 30-minute phone call or an in-person meeting. Chances are you\u2019re going to say no.<\/p>\n\n\n\n<p>A smaller ask can keep the door open. A 15-minute call is much more do-able. Watching a 5-minute demo video is even easier.<\/p>\n\n\n\n<h2><strong>Stand out with visual content<\/strong><\/h2>\n\n\n\n<p>Visual content can sometimes make your email stand out in the crowd. After all, a picture says a thousand words. A 5-minute video can say even more than that.<\/p>\n\n\n\n<p>Customized images could include the prospect\u2019s company <a href=\"https:\/\/www.brandcrowd.com\/blog\/how-to-get-a-modern-logo-design-and-become-a-big-brand\/\">logo design<\/a>. You might include screenshots of their website or social media that relate to your note.<\/p>\n\n\n\n<p>Visual content can increase the size of an email, though. Large emails may get clipped in inboxes. They might even be caught <a href=\"https:\/\/wiza.co\/blog\/never-go-to-spam-again-how-to-improve-your-sales-email-deliverability\/\">by spam filters<\/a>.<\/p>\n\n\n\n<p>You\u2019ll also want to think about your audience. Gen Z might think your use of memes or GIFs is witty\u2014or completely outdated. Prospects in older generations may not appreciate them at all.<\/p>\n\n\n\n<h2><strong>Find the right prospects (and their contact)<\/strong><\/h2>\n\n\n\n<p>Spend some time searching on <a href=\"https:\/\/wiza.co\/blog\/linkedin-prospecting-tools\/\">platforms like LinkedIn<\/a> to find qualified prospects. After all, <a href=\"https:\/\/www.superoffice.com\/blog\/Boost-sales\/\">67% of lost sales<\/a> happen because reps didn\u2019t do their homework before reaching out.<\/p>\n\n\n\n<p>Doing some research makes it easier to personalize messages. It can also save you time and effort in the long run. You have a higher likelihood of making contact with someone who wants the product or service.<\/p>\n\n\n\n<h2><strong>Better outreach drives outbound success<\/strong><\/h2>\n\n\n\n<p>Cold outreach can be one of the most effective tools you have for drumming up new clients. With best practices and the right tools, you can revive your outbound sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The average person receives more than 100 emails every day. Clearly, your prospects\u2019 inboxes are busy places. That might be why they only open 24% of the cold outreach emails they receive. If you want your email to be part of that 24%, you need to make sure you\u2019re sending messages designed to capture and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cold outreach: How to get a prospect\u2019s attention - Wiza Blog<\/title>\n<meta name=\"description\" content=\"When you\u2019re doing cold outreach, you\u2019re competing against a lot of chatter. 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