{"id":597,"date":"2020-03-20T17:51:39","date_gmt":"2020-03-20T17:51:39","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=597"},"modified":"2023-10-30T20:33:03","modified_gmt":"2023-10-30T20:33:03","slug":"how-to-write-a-cold-email","status":"publish","type":"post","link":"https:\/\/next.wiza.co\/blog\/how-to-write-a-cold-email\/","title":{"rendered":"How to Write a Cold Email in 2020: 5 Steps"},"content":{"rendered":"\n<p>Inbound marketing is king these days. But that doesn\u2019t mean cold emails are dead.&nbsp;<\/p>\n\n\n\n<p>The big question is: how to write a cold email that people open <em>and<\/em> respond to?&nbsp;<br><\/p>\n\n\n\n<p>The trick is to create cold emails that don\u2019t <em>sound <\/em>like cold emails. Make them sound natural, as if they\u2019re from the recipient\u2019s colleague or peer.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" width=\"1017\" height=\"563\" src=\"https:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/03\/screely-1584727633833.png\" alt=\"how to write a cold email 3\" class=\"wp-image-605\" srcset=\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/screely-1584727633833.png 1017w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/screely-1584727633833-300x166.png 300w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/screely-1584727633833-768x425.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/figure>\n\n\n\n<p>Sales reps can test 1,001 things in their cold emails. But there are five elements that will always make for a better cold email in 2020.&nbsp;<\/p>\n\n\n\n<h3 style=\"text-align:center\">Read More: <a href=\"https:\/\/wiza.co\/blog\/cold-email-tips-from-hans-dekker\/\">30-Second Cold Email Tips From a Growth Marketer<\/a><\/h3>\n\n\n\n<p>Here\u2019s how to write a cold email that actually works:<br><\/p>\n\n\n\n<ul><li><em>Curate a list of targeted leads with LinkedIn Sales Navigator<\/em><\/li><li><em>Extract the email addresses from those LinkedIn profiles<\/em><\/li><li><em>Personalize every single email subject line and email body<\/em><\/li><li><em>Give value to the recipient &#8212; make them glad they got your email<\/em><\/li><li><em>Keep your subject line, email, and pitch short and to the point<\/em><\/li><\/ul>\n\n\n\n<p>Using these ideas, we consistently see open rates over 60% \u2014 triple the average. Let\u2019s jump in.&nbsp;<\/p>\n\n\n\n<h2>How to Write a Cold Email in 5 Steps<\/h2>\n\n\n\n<h3>#1: Curate A Qualified, Targeted List<\/h3>\n\n\n\n<p>Before you write a single word of a cold email, you need to make sure you\u2019re contacting the right people. So it\u2019s very important to compile a list of targeted professionals who are likely to want what you\u2019re offering.&nbsp;<br><\/p>\n\n\n\n<p>The best way to curate a qualified list is with the <a href=\"https:\/\/wiza.co\/blog\/how-to-get-the-most-out-of-linkedin-sales-navigator\/\">LinkedIn Sales Navigator<\/a>, a premium account that offers many features. One of the best features it offers is the <a href=\"https:\/\/wiza.co\/blog\/advanced-search-on-linkedin-sales-navigator\/\">Advanced Search<\/a>.<br><\/p>\n\n\n\n<p>This search option lets you get very specific with your results. You\u2019re able to narrow down the profiles to those that fit your desired industry, job title, and even length of time they\u2019ve been at a company.<br><\/p>\n\n\n\n<p>You can look through those LinkedIn profiles and see which people you think would be interested in hearing from you. Then, with Sales Navigator, you can add those profiles to an organized lead list.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/wiza.co\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-1024x707.jpg\" alt=\"how to write a cold email 1\" class=\"wp-image-600\" width=\"586\" height=\"405\" srcset=\"https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-1024x707.jpg 1024w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-300x207.jpg 300w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-768x530.jpg 768w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-1536x1060.jpg 1536w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-2048x1414.jpg 2048w, https:\/\/wiza-edge.b-cdn.net\/blog\/wp-content\/uploads\/2020\/03\/ricardo-arce-cY_TCKr5bek-unsplash-1568x1082.jpg 1568w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/figure><\/div>\n\n\n\n<p><em>To do this, go to Lists \u2192 Lead Lists within your Sales Navigator account. Then click \u201cCreate Lead List\u201d or at the top-right corner. You\u2019re able to title the list and set up notifications for any time someone on that list changes something on their profile.&nbsp;<\/em><\/p>\n\n\n\n<h3>#2: Find Lead Emails<\/h3>\n\n\n\n<p>There\u2019s a reason why email may be better than <a href=\"https:\/\/wiza.co\/blog\/inmail-how-does-it-work\/\">LinkedIn\u2019s InMail<\/a> option. InMail messages limit you to 300 characters and just <strong>20 messages<\/strong> per month. Email has virtually no limits as long as you warm up multiple accounts.&nbsp;<br><\/p>\n\n\n\n<p>But <a href=\"https:\/\/wiza.co\/blog\/how-to-export-leads-from-linkedin-sales-navigator\/\">how do you get the email addresses of the professionals on your lead list<\/a>?<br><\/p>\n\n\n\n<p>By using LinkedIn Sales Navigator, you can extract the emails from the profiles you\u2019ve collected using an <a href=\"https:\/\/wiza.co\/\">email scraper<\/a>.&nbsp;<br><\/p>\n\n\n\n<p>These are the addresses you want to email. Professionals on LinkedIn who actually care about their careers use their best contact info, usually a work email. Because you\u2019re contacting them about a business matter, the email should go to their business-related address.&nbsp;<\/p>\n\n\n\n<h3>#3: Personalize, Starting With The Subject Line<\/h3>\n\n\n\n<p>Personalization is the key for how to write a cold email that gets opened. There\u2019s no doubt about it.&nbsp;<br><\/p>\n\n\n\n<p>EveryVowel\u2019s Jon Youshaei and Contently\u2019s Shane Snow <a href=\"https:\/\/www.fastcompany.com\/3036672\/what-we-learned-from-sending-1000-cold-emails\">did a cold emailing test<\/a> to see what works and what doesn\u2019t. Out of the 707 emails they sent that arrived successfully, 45.5% were opened.<br><\/p>\n\n\n\n<p>That\u2019s double the open rate of a mass email sent to business people, according to stats from <a href=\"https:\/\/mailchimp.com\/resources\/research\/email-marketing-benchmarks\/\">MailChimp<\/a> and <a href=\"http:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/5409-average-industry-rates\">ConstantContact<\/a>.&nbsp;<br><\/p>\n\n\n\n<p>How did they get such a high open rate?&nbsp;<br><\/p>\n\n\n\n<p>They personalized every. Single. Email.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cThe common advice about the little things you can do to optimize cold email is all moot without one thing &#8212; personalization.\u201d<\/p><cite>Shane Snow<\/cite><\/blockquote>\n\n\n\n<p>The point here is to make each email specific to the recipient, <strong>starting<\/strong> with the <a href=\"https:\/\/wiza.co\/blog\/best-subject-line-for-cold-email-ideas\/\">cold email subject line<\/a>.<\/p>\n\n\n\n<p>After they\u2019ve opened your email, your email needs to welcome them, again, personally.&nbsp;<br><\/p>\n\n\n\n<p>Try to show the person that you have done your research and that this email is relevant to them.&nbsp;<br><\/p>\n\n\n\n<p>Here are some tips for personalizing your email:<br><\/p>\n\n\n\n<ul><li>Use their name in the greeting<\/li><li>Mention something they have accomplished<\/li><li>Cite a piece of work they created\/shared<\/li><li>Compliment them wherever it feels natural<\/li><\/ul>\n\n\n\n<p>Making each email personal makes it seem less like a cold email and more like an email worth responding to.<\/p>\n\n\n\n<h3>#4: Add Something Of Value<\/h3>\n\n\n\n<p>These initial cold emails aren\u2019t about selling.&nbsp;<br><\/p>\n\n\n\n<p>They\u2019re about making a connection, starting a conversation, and adding value. Your leads (at least most of them) should be happy to have gotten your email.<br><\/p>\n\n\n\n<p>So to avoid being spammy and make a good first impression, promise value. This could be a relevant and helpful resource, like an article or video related to your industry. It could be a free phone consultation.&nbsp;<br><\/p>\n\n\n\n<p>Whatever it is, hint at it \u2014 don\u2019t try to sell it \u2014 in the first email.&nbsp;<br><\/p>\n\n\n\n<p>Don\u2019t include links or attachments in the initial message. Just ask them if they may be interested in learning more about [insert topic].&nbsp;<br><\/p>\n\n\n\n<p>Then mention that you have resources you\u2019d be happy to send along if they\u2019re interested. Never send attachments without their consent and don\u2019t include links in the first email as that can trigger spam filters.&nbsp;<\/p>\n\n\n\n<h3>#5: Make It Short &amp; Snappy<\/h3>\n\n\n\n<p>Business professionals are busy. They don\u2019t have time to respond to, or even open, every email. So the shorter you can make your subject line and email body, the more chance you have of getting a response.&nbsp;<br><\/p>\n\n\n\n<p>When you get an email, you can see part of the subject line and a preview of the beginning of the email. Remember this when you\u2019re cold emailing people.<br><\/p>\n\n\n\n<p>The subject should be just a few words so they can see the whole thing. And the opening line should be specific and intriguing.&nbsp;<br><\/p>\n\n\n\n<p>Once you have them hooked, then you can start reeling them in \u2014 touch point by touch point.&nbsp;<br><\/p>\n\n\n\n<p><em>Want to create winning cold email campaigns using LinkedIn Sales Navigator? Have more questions on how to write a cold email this year?&nbsp;Ask&nbsp;away&nbsp;\u2014&nbsp;we&#8217;re&nbsp;here&nbsp;to&nbsp;help!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The trick is to create cold emails that don\u2019t sound like cold emails. Make them sound natural, as if they\u2019re from the recipient\u2019s colleague or peer.<\/p>\n","protected":false},"author":3,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Cold Email in 2020: 5 Steps - Wiza Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/how-to-write-a-cold-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Cold Email in 2020: 5 Steps - Wiza Blog\" \/>\n<meta property=\"og:description\" content=\"The trick is to create cold emails that don\u2019t sound like cold emails. 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