{"id":893,"date":"2020-06-11T07:30:12","date_gmt":"2020-06-11T07:30:12","guid":{"rendered":"https:\/\/wiza.co\/blog\/?p=893"},"modified":"2020-06-11T07:30:12","modified_gmt":"2020-06-11T07:30:12","slug":"linkedin-communication-on-other-channels","status":"publish","type":"post","link":"https:\/\/next.wiza.co\/blog\/linkedin-communication-on-other-channels\/","title":{"rendered":"How to Leverage LinkedIn Communication on Other Channels"},"content":{"rendered":"\n

How do you <\/em>use LinkedIn?<\/p>\n\n\n\n

Unless you\u2019re a sales rep using LinkedIn Sales Navigator<\/a> on a daily basis, you likely use LinkedIn\u2019s main platform as a social networking tool. Yes, LinkedIn is useful for building your own network. But that\u2019s not all LinkedIn communication is good for. 
<\/p>\n\n\n\n

LinkedIn is a great way to connect with other professionals in your industry. But, getting beyond InMail and Connection requests, you can also use LinkedIn to reach your audience off the platform. 
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How? With LinkedIn Sales Navigator. Despite the name, it\u2019s not just for sales.
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Here are a few ideas to start amplifying the way you use LinkedIn for marketing and sales.
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Just starting out? Read more here: How to Use LinkedIn Sales Navigator in 2020<\/a> <\/h4>\n\n\n\n
\"purchase
Purchasing additional InMail<\/a> can get expensive. <\/figcaption><\/figure><\/div>\n\n\n\n

3 Tips for Amplifying Your LinkedIn Communication <\/h2>\n\n\n\n

#1: Create Lists Based On Interest<\/h3>\n\n\n\n

One of the helpful features LinkedIn Sales Navigator offers is lead lists. This is where you bookmark individual profiles and company pages onto an organized list. 
<\/p>\n\n\n\n

When you use the Advanced Search feature, you can filter your search by shared interests and experiences. This could include people who have the same alma mater, who are in the same industry, or who have the same job function.
<\/p>\n\n\n\n

To create a custom lead list, go to Lists \u2192 Lead Lists within your Sales Navigator account, then click the \u201cCreate Lead List\u201d button in the middle of the page. After you name your list, you can start adding LinkedIn profiles as you search. <\/em>
<\/p>\n\n\n\n

You can save up to 1500 leads in a single list, so we recommend creating relatively granular lists. You can use geography, industry, company size, industry, keywords and roles to create narrow lists. Check out our guide to advanced search on Sales Nav<\/a> for more information. 
<\/p>\n\n\n\n

Once you identify and save your leads, you can connect with them outside of your typical LinkedIn communication. Armed with some info that can help your outreach, your emails and social connections will carry more weight. <\/p>\n\n\n\n

#2: Look For Trigger Events<\/h3>\n\n\n\n

\u201cTrigger events,\u201d in the context of Sales Navigator, is when someone on your lead list changes something on their profile. This could be a change in job, title, or company. 
<\/p>\n\n\n\n

Any big change like this tells you this person may benefit from your outreach attempts. They may now be in a different category and you can show them content that\u2019s more specific to their new role. You can then move them to another lead list that fits better.
<\/p>\n\n\n\n

You can set up notifications so LinkedIn will tell you when these changes happen. 
<\/p>\n\n\n\n

This is a simple step that can drastically improve your LinkedIn communication on other channels. Instead of using an InMail credit, you can find their Twitter profile and email for more personal outreach. This is particularly beneficial if you\u2019ve already been following them on LinkedIn and can speak to their recent content. <\/p>\n\n\n\n

#3: Export Email Addresses For Email Marketing + Cold Email<\/h3>\n\n\n\n

You could send your leads InMail messages \u2014 but you get just 20 messages per month, each with a 300-character limit. One of the super useful things you can do with Sales Navigator (via Wiza<\/a>) is export email addresses. 
<\/p>\n\n\n\n

Sales Nav is great for finding and saving your leads \u2014 but most people prefer email. 
<\/p>\n\n\n\n

Instead of spending InMail credits or running out of Connection requests, you can use your built searches and lists to scrape the web for your leads\u2019 email addresses. Then you can use these emails for either a cold emailing campaign or email marketing (especially in account-based marketing). 
<\/p>\n\n\n\n

Learn More: <\/strong>How to Export Leads From LinkedIn Sales Navigator<\/strong><\/a> <\/strong>
<\/h4>\n\n\n\n

Soon, Wiza Enrich will allow you to get the emails, phone numbers and social profiles for the leads you find on Sales Nav. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

How do you use LinkedIn? Unless you\u2019re a sales rep using LinkedIn Sales Navigator on a daily basis, you likely use LinkedIn\u2019s main platform as a social networking tool. Yes, LinkedIn is useful for building your own network. But that\u2019s not all LinkedIn communication is good for.  LinkedIn is a great way to connect with other […]<\/p>\n","protected":false},"author":3,"featured_media":894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\nHow to Leverage LinkedIn Communication on Other Channels - Wiza Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiza.co\/blog\/linkedin-communication-on-other-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage LinkedIn Communication on Other Channels - Wiza Blog\" \/>\n<meta property=\"og:description\" content=\"How do you use LinkedIn? 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